MONDAY - Attraction / Continuation Post
Theme - The Next Step After Last Week’s Reveal
Purpose - Bridge last week’s offer reveal into this week’s anticipation.
Prompt -
“After sharing the offer last week, I’ve been sitting with what people actually need before Black Friday lands…”
Post ideas -
Acknowledge that last week they revealed their offer.
Now shift into gently preparing their audience for Friday.
Keep the tone like the story is continuing, not restarting.
Examples -
✔️ “Last week I shared the offer, this week is about making sure the timing feels right for you.”
✔️ “The response last week showed me how many people are craving clarity before the year ends.”
✔️ “So as we head into Black Friday, here’s what I want you to know…”
Vibe - Warm, steady, connected.
Goal - Keep engagement warm + cue the next part of the story.
WEDNESDAY - Storytelling / Deeper Origin
Theme - The Deeper Story Behind Friday’s Offer
Purpose - Continue the emotional thread from last week’s “this offer came from…” story.
Prompt -
“Following on from the story I shared last week… here’s the deeper reason this offer matters.”
Post ideas -
Bring them further into the “why” behind the offer.
Reference last week’s origin story, but go deeper.
Show a moment, client insight, or personal pattern that shaped the Black Friday offer.
Examples -
✔️ “Last week I shared the spark, but the truth is, this offer has been building in me for months.”
✔️ “Someone messaged me after last week’s post, and it reminded me exactly why I created this.”
✔️ “I realised the real reason this offer exists is because people don’t need more noise, they need a clear next step.”
End line idea -
“And on Friday, that next step opens.”
Vibe - Connected, reflective, honest.
Goal - Strengthen trust before the sale goes live.
🖤 FRIDAY - BLACK FRIDAY SALES POST
Theme - The Aligned Invitation
Purpose - This is the “next obvious step” after last Friday’s soft invitation.
Prompt -
“If you’ve been following the journey from last week… it’s officially live.”
Post ideas -
Refer back to the story + curiosity they’ve been building for 2 weeks.
Present the offer as the natural continuation of everything they’ve been talking about.
Keep it calm and confident.
Examples -
✔️ “Last week I revealed it. This week I’m opening the doors.”
✔️ “If the story resonated with you, this is the moment it all becomes available.”
✔️ “It’s simple, intentional, and open for the weekend.”
End line ideas -
“If you need the clear next step - this is it.”
“Aligned timing. Aligned offer.”
Vibe - Calm, grounded, assured.
Goal - Strong conversions + a sense of ease, not frenzy.