WEEK OF NOVEMBER 17 - Black Friday Launch Week
Focus - Reveal, connect, and sell with calm confidence
MONDAY – Attraction / Reveal Post
Theme - The Aligned Black Friday Offer
Prompt -
“Here’s what I’ve created for Black Friday (and why it actually feels good to share it).”
Post ideas -
Invite your audience into your Black Friday offer without sounding pushy.
Focus on what makes it feel aligned, useful, or different from the usual discount noise.
Examples -
✔️ “This isn’t a rushed sale, It’s something I’ve wanted to create for months.”
✔️ “I know the internet’s full of flashing deals, but this one’s about intention, not impulse.”
✔️ “I wanted to make something that feels simple, supportive, and right for this season.”
End line idea -
“It’s calm. It’s clear. And it’s live.”
Vibe - Grounded, confident, transparent.
Goal - Officially reveal the offer and spark natural curiosity.
WEDNESDAY – Storytelling Post
Theme - The Story Behind the Offer
Prompt -
“The truth is, this offer came from…”
Post ideas -
Encourage members to share the moment, conversation, or frustration that inspired their offer.
Stories sell, especially when they’re rooted in genuine experience or care.
Examples -
✔️ “A client said something that stuck - ‘I wish there was an easier way to start.’ So I built it.”
✔️ “I realised I’d been overcomplicating everything and this offer is the opposite of that.”
✔️ “This came from wanting to help people actually take action before the year ends.”
End line idea -
“The best offers aren’t invented they’re felt.”
Vibe - Honest, relatable, heartfelt.
Goa - Deepen connection and show integrity behind the sale.
FRIDAY – Sales / Momentum Post
Theme - The Invitation
Prompt -
“If you’ve been watching from the sidelines…”
Post ideas -
End the week with a confident, clear invitation.
Keep the tone calm and steady, not “last chance panic,” but grounded leadership.
Examples -
✔️ “If you’ve been waiting for a sign to take action, this is it.”
✔️ “Doors close soon, and I’d love you to be part of it.”
✔️ “No drama. Just an aligned next step before the year ends.”
End line idea -
“Simple, clear, and exactly when you need it.”
Vibe - Warm, assured, invitational.
Goal - Encourage final conversions with calm confidence.