Black Friday Lead-Up
Focus: Building connection + warming up your audience
MONDAY - Attraction Post
Theme - The Energy Behind What You’re Creating
Prompt -
“The best things I create never start with a plan, they start with…”
Post ideas -
Invite your audience behind the scenes of your energy, not your strategy.
This helps them feel connected to your process and curious about what’s coming.
Examples -
✔️ “The best ideas never start with a spreadsheet, they start with a feeling.”
✔️ “Every offer I make begins with a conversation, something my clients keep saying they need.”
✔️ “This time of year always brings me back to what actually feels good to create, and this one really does.”
End line idea -
“When the energy’s right, everything flows.”
Vibe - Warm, grounded, magnetic.
Goal - Spark curiosity and emotional connection before any “sales” talk.
WEDNESDAY - Storytelling Post
Theme - The Shift That Changed Everything
Prompt -
“I used to think the only way to grow was to… now I know it’s actually about…”
Post ideas -
Tell a personal story that shows how you’ve evolved, in mindset, business, or creativity. It helps your audience see your growth and trust your approach before they buy anything.
Examples -
✔️ “I used to think consistency meant posting every day. Now I know it means showing up honestly, even when I’m quiet.”
✔️ “I used to think I needed a big audience, turns out, I just needed clarity.”
✔️ “I used to make things for everyone. Now I make them for the right ones.”
End line idea-
“Doing it differently changed everything.”
Vibe - Honest, reflective, real-talk.
Goal - Build authority through vulnerability and insight.
FRIDAY - Sales / Soft Reveal Post
Theme - The Why Behind What’s Coming
Prompt -
“The real reason I’m creating this [offer/product/experience] is…”
Post ideas -
Start seeding your upcoming offer by sharing the why behind it, the heart, not the headline. No selling yet, just inviting your audience into your intention.
Examples -
✔️ “I wanted to create something that helps people take action before the year ends, without pressure.”
✔️ “This came from hearing the same frustration over and over… and finally deciding to fix it.”
✔️ “I didn’t want to run a sale, I wanted to create something that actually meant something.”
End line idea -
“It’s not about discounts, it’s about direction.”
Vibe - Calm, confident, meaningful.
Goal - Prime their audience emotionally for next week’s reveal posts.